No Alcohol Company is a California-based alcohol-free wine label. I worked with them to build the brand from the ground up, brainstorming names, developing the visual identity and label designs, writing copy lines, and building out their social media and website. The central aim was to overcome the stigma of alcohol-free choices and appeal to an ever growing audience of young sober-curious consumers. In short, we wanted to make an alcohol-free wine that belonged at hip wine bars and chic soirées.